Spotify: Beat School
We led video production for Spotify's “Beat School In 60s,” a series that dives into the making of a standout track by a featured artist.
We got the opportunity to work with Adekunle Gold, Mannywellz and Xenia Manasseh — organizing shoots with creative teams across LA and NY to bring the production to life.
Deliverables
Creative Ideation
Talent Sourcing
Film Production
Artist Portraits
BTS photography by Tosin Mosi
Watch the videos
Beat School is an artist-first social franchise that seeks to bridge-build and amplify what’s next in African music between the continent and the North American market.
There’s so much more to the scene than Afropop and Afrobeats, and this series gives these rising icons the opportunity to lift the veil off their hottest track.
In our latest production for Spotify Mannywellz, Xenia Menasseh, and Adekunle Gold share their inspirations, aesthetics, and unexpected stories behind their hottest tracks to reveal what makes their music cross borders.
Credits
Director/DP: Olajide Alabi
Lead Producer: Antoinette Isama
Associate Producers: Oyinkan Olojede, Hanan Osman
Writer: Damola Durosomo
Editor: Chidozie Ekwensi
Agency: FourTwo Creative
NY Production Team
Sound: Anthony Charles
Gaffer: Christopher Yang
Photographer: Kreshonna Keane
Production Assistant: Emmanuel Odulana
LA Production Team
Sound: Steve Hunt
Gaffer: Michael Kinsey
Photographer: Tosin Gbadamosi
Production Assistants: Michael Rowles & Jillian Montoya
