Event Horizon and Afro Nation commissioned FourTwo Creative to ideate, produce and edit written content for their partnership with Billboard Magazine for the launch of the historic Billboard US Afrobeats chart in 2022.

Ahead of the first Afro Nation festival in North America, FourTwo creative tapped our network of African-based writers to create editorial content for the launch, centering on the history and rise of Afrobeats music.

Our core objective: To boost awareness of the Billboard x Afro Nation partnership as well as promote the first Afro Nation North American festival in Puerto Rico.

Deliverables

Creative ideation of editorial concepts

Finding and commissioning of writers

Production of five articles for publishing on Billboard.com