Spotify: Unbothered Network Launch

 

Jemele Hill, an award-winning journalist and host of Jemele Hill is Unbothered, partnered with Spotify to launch The Unbothered Network—a groundbreaking podcast and production company that seeks to elevate the voices and stories of Black women by Black women.

Spotify approached us to lead the creative and production for the launch campaign. The Unbothered Network amplifies Black women’s nuanced experiences, stories, and more while intentionally prioritizing Black women creators, audience, and leadership.

Their goal was to build awareness around the network and shows respectively to highlight their key message that “Black Women are primary.”

 

Deliverables

Story and Messaging

Art Direction

Creative Talent & Partners

Film & Video Production

Campaign Photography

Campaign Photography

Digital & OOH Media Design

Talent Management

 

Talent Portraits by Grace Bukunmi @bukunmigrace | Billboard images by Laura Alston @lilfedx

 

 Watch the video

Credits

 

Production Agency: FourTwo Creative

Lead Producer: Hanan Osman

Creative Producer: Antoinette Isama

Associate Producer: Oyinkan Olojede

Story Writer: Damola Durosomo

Director/DP: Briana Monet @iambrimonet

1st Camera Operator: Keitu Mokhonwana @badbitchsteadi

2nd Camera Operator: Matt Allan Smith @wrongmattsmith

Gaffer: Jack Langlois @jacklangloiscamera

Sound: Chuck Rockford @chuckrockford

Key Grip: Dustin Bloodgood @dustin_bloodgood

Editor: Mario Fierro & Briana Monet @marioandrewfierro / @iambrimonet

Photographer: Grace Bukunmi @bukunmigrace

Photo Assistant: Lexia Luna-Nazari @lexiaakuna

Photo Assistant: Viviana Lopez vivilxpez

Retoucher: Lauren Caulk @laurencaulk

Graphic Designer: Laura Alston @lilfedx

Key Wardrobe Stylist: Derica Cole Washington @dericacolewash

Wardrobe Assistant: Sunshine Kai Baker @sunnyyybeee

Jemele’s Wardrobe Stylist: Kenda Wallace @kenniwallace

Jemele’s Wardrobe Stylist Assistant: Kelly Bradshaw

Makeup Artist: Tyshala Wright @tyshalamakeup

Makeup Artist: Toni Hamilton @toninicolebeauty

Makeup Artist: Drini Marie @missdrini

Production Assistant: Roger Coleman @rog3rthis

Production Assistant: Michael Rowles @michvelr

Talent: Jemele Hill, Deborah Joy Winans, Lyvonne Briggs, Brittany Lackey, Germani Manning

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